Modernizing a Large-Scale Wholesale Ecommerce Platform With a High-Performance Website Built for Growth
About
IAK Wholesale is one of the leading wholesale distributors serving smoke shops, convenience stores, and retail businesses across the United States. With an extensive catalog of more than 9,000 products, the company has built a reputation for reliable distribution, competitive pricing, and exceptional customer service. Having partnered with Concatstring since 2022, IAK Wholesale continues to invest in digital innovation to deliver a faster, more efficient buying experience for its growing network of retailers.
Highlights
Overview
After the success of their first ecommerce website launched by Concatstring in 2022, IAK Wholesale experienced significant business growth. As their product catalog expanded beyond 9,000 products and over 10,000 pages, they needed a modern ecommerce platform that could support future growth while improving customer experience.
Having trusted our team previously, they partnered with Concatstring once again to redesign and rebuild their ecommerce website without compromising their established brand identity or SEO performance.
The Challenge
- Large Scale Migration
Rebuilding an ecommerce website with more than 9,000 products and over 10,000 pages required careful planning and execution. Every product, category, and customer journey needed to be migrated accurately without disrupting day to day business operations. - Preserving Brand Identity
The challenge was not simply to redesign the website but to modernize it while maintaining the familiar look and feel that existing customers trusted. The new experience needed to reflect current design standards without losing the brand's established identity. - Complex Ordering Experience
As the product catalog continued to grow, customers needed a faster and more intuitive way to discover products, manage bulk purchases, and complete orders. The existing workflows required optimization to improve overall buying efficiency. - Zero SEO Loss
Over the years, IAK Wholesale had invested heavily in SEO and organic growth. Protecting thousands of indexed pages, rankings, and search visibility throughout the website migration was one of the project's highest priorities. - Future Scalability
The growing business required an ecommerce platform that could easily support new products, categories, promotions, and operational improvements without requiring extensive redevelopment for every future update.
The Solution
- Strategic Ecommerce Rebuild
We completely rebuilt the ecommerce platform with a modern architecture capable of efficiently managing more than 9,000 products and over 10,000 pages while delivering improved speed, stability, and long term scalability. - Modernized Brand Experience
Our design team created a refreshed user interface that embraced modern ecommerce trends while carefully preserving the visual identity customers already recognized. The result was a familiar yet significantly enhanced shopping experience. - Streamlined Customer Journey
We redesigned the browsing, product discovery, and ordering workflows to reduce friction throughout the purchasing process. New features and automation helped simplify daily operations while making ordering faster and more convenient for customers. - SEO First Migration
A comprehensive SEO migration strategy was implemented to preserve existing rankings and organic traffic. URL structures, metadata, redirects, and technical SEO elements were carefully managed to ensure virtually no loss in search engine visibility during the transition. - Built for Continuous Growth
The new ecommerce platform was designed with flexibility in mind, making it easier to launch new products, expand categories, introduce additional features, and support future business growth without sacrificing performance.
The Result
The redesigned ecommerce platform became a powerful foundation for IAK Wholesale's continued growth. Customers now enjoy a faster, more intuitive shopping experience supported by modern design and streamlined ordering workflows. Internal operations became more efficient through automation, while the business successfully preserved its hard earned SEO performance during the migration. Most importantly, the upgraded platform contributed to a 2.3x increase in order volume, demonstrating the impact of combining thoughtful ecommerce strategy, user focused design, and scalable technology into a single high performance digital experience.
Let’s build a scalable digital experience together.
Read more case studies
Dough Darling
Magic Mirror
